27
Apr
11

citizens vs “la gente”

Yesterday was the Chernobyl anniversary. Compare and contrast.

Berlusconi admitted in a candid way that the recent government u-turn on the nuclear issue was done just to avoid the referendum, because “la gente” (isn’t it populistic?) are emotional and can’t use their brain.

Today Winfried Kretschmann after the landslide victory in Baden Wuerttemberg reassures citizens that now they will have a say in the policies and that yes, Stuttgart will remain an automotive power-hub while embracing greener technologies. Click on the name to see the video.

The style and content are very different, aren’t they? Logical. Kretschmann talks to the CITIZENS. Also to younger people not yet voting but who care about their environment and their economic future in the Land. Or to foreigners who are not voters but live and work in Baden-W.

Berlusconi’s audience is LA GENTE. The amorphous blob: sometimes voters (right now in local elections), always consumers. And mostly TV-viewers.

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